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Having a strategy for doing your affiliate marketing is very important, otherwise it can be a bit like shouting into the wind.
At the end of the day, people are buying products on your recommendation, and if you want to convert visitors into customers of that product or service you want to be talking to the right people and building trust with them.
What is the secret of top affiliates?
The big secret is pre-qualifying your visitors. But what is does pre-qualifying mean and how do you do it?
A pre-qualified visitor is someone who when clicking on a link is more likely to buy. That means your business doesn’t need to struggle quite so hard to convince them they should make a purchase.
Matching the right visitors up with the right products is part and parcel of our job as an affiliate marketer.
Think about what kind of traffic is visiting viewing the links you’re publishing, and see if you can bring more relevant people to that page.
Using affiliate marketing in reviews
Affiliate marketing in reviews can be extremely effective. In a review you’re recommending that the reader purchase the item because of how you have outlined it’s good points. That means the reader is more likely to click through your links when they are presented to them.
Timing is very important here, as you don’t want to tell them to click through too early, but by giving them the option to view somewhere to buy the product you’re talking about, you’re more likely to send a pre-qualified lead to the business.
And, as mentioned, pre-qualified visitors are more likely to convert on the other end when they click through and see the option to buy.
Targeting niches with affiliate marketing
Many affiliate marketers believe a multi-pronged approach is required. That’s why affiliate marketing and niche marketing have great cross-over.
Niche marketing involves targeting a small sub group inside a category of businesses. In this way you can target your affiliate offers to a specific group of people.
How to increase your affiliate sales conversions
Although as affiliates we don’t have much control over what the destination website looks like, there is one thing you can do to increase the chances that visitors from your site will purchase the product or service on the other end.
By placing your links contextually in your content you can ensure that people reading your content (that is, people who are interested in what you are writing about) will be more likely to click through.
This has the effect of increasing the number of interested (or pre-qualified) buyers through your links, which will increase the conversions on the other end.
Take your time
Taking the time to talk to people and massage them into the right frame of mind can result in a much bigger pay day.
As mentioned, reviews are great for this, as is placing your links in the right places (context!).
Doing these simple things can have you converting just as well as the top affiliate marketers, and from there it’s just a matter of pumping the right kind of traffic through your funnel.