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First things first, affiliate marketing is a great avenue to make that extra coin to supplement your regular income. It might also be a full-time opportunity to put food on your table. But are you getting little traffic on your website and are your sales figures beginning to drop day after day? If so, then your affiliate sales are starting to go down, and there are some things that you need to do to revive your sales if you want to continue making money.
Truth be told, you are not the only person selling an affiliate product online. That’s why there are stiff competitors out there who are doing all they can to outsell you. But are you just going to sit there and hand them that market that you have worked so hard to get?
There are several indicators which you can tell that your affiliate sales are going to drop and you need to take an affirmative action. Here are the telling signs.
Low Traffic
One of the earliest signs that your affiliate sales are likely to decline shortly is a drop in traffic that you get on your website every day. Since you are not using paid advertising sites for your affiliate marketing, you may have been relying on writing blog posts about your product and suddenly the number of viewers in your web begins to dwindle. It is a wake-up call that you are about to hit rock bottom in your affiliate marketing.
Traffic to your website is likely to decline when the content in your blog isn’t high quality. You will need to look at the content you are sharing. Make it your habit of creating high-quality content and exchange it on the web if you want constant traffic to your site.
Selling The Wrong Product Online
Maybe you are a newbie affiliate seller, and you saw this product online. You were enticed with the commission for each sale, so you jumped on the chance and signed up at once. Your mistake was that you did not count the cost before signing up to be a promoter.
You saw the tempting commission, and before you could learn how or where you are going to sell the product, you signed yourself and became an affiliate. You do not know where to sell the product, and now you realise your marketing strategy is not working. Wrong marketing strategies often occur when you are selling the wrong product. Or you might be selling, but the sales you’re getting are less than what you were hoping for.
When you want to promote affiliate products, it’s important to do your research first. Fight the urge to sign up on impulse. Make sure you have a target market for the products, and clarify your marketing strategies so you don’t end up wasting all your efforts.
You Expect Too Much From What You Have Done
Online business is not as easy as A, B, C. You need to draw as many people as you can to your website on a daily basis, as consistently as you can. If you are getting 20 to 50 visitors to your site per day and you are expecting 50% commission, then you are in for a huge surprise. With such little visitors, you can only expect 1% or less as commission.
You will get affiliate sales that are proportional to the effort you put into marketing. It is very easy to be blinded by the big percentage figures you see on the internet and expect that you will start making big sales from the word go more especially with the false adverts on how easy it is to make a kill online.
Financial Decline
If you notice that your financial income per month from affiliate sales is beginning to decline, then you can be sure your affiliate sales are going down. You’ll experience a drop in sales when there is insufficient financial control in all areas of your marketing. Or if you are having financial problems to fund your affiliate marketing, it is a clear indication that your affiliate sales are declining.
The drop in your financial income is due to low and diminishing affiliate sales. Hence, you should wake up and take appropriate steps if you intend to continue with your affiliate marketing. The decline in financial income will affect your marketing morale, and you need to find out the cause of such decline and make changes as soon as you can.
Small affiliate sales will not only affect your income but also the sales of your affiliate product producer. Hence, even the manufacturer will begin to question your sales performance.
Drop In Selling Volume
You can tell whether your affiliate marketing is declining if you experience a drastic fall in the volume of your affiliate product. The fall in sales volume might be due to a drop in your website keyword ranking. A drop in sales might be due to an increase in other sites that are offering the same products as you, and their keywords are ranking higher than yours, which is the reason you are not getting as many visitors on your website as you used to.
Also, a drop in affiliate sales volume might be because your customers have shifted from your brand to another. But also it might be that your affiliate product has reached its saturation point meaning many of your clients already have that product.
Once you notice a decline in sales volume of your affiliate product, consider introducing other products that will supplement your sales volume. You can also ask your producer to add a discount so that you can attract as many buyers as possible to increase your sales volume again.
No matter what the cause might be of the decline in your affiliate sales, the key to overcoming it is identifying the cause at an early stage so that you can tame the underlying problem and begin to put corrective measures in place to eliminate the problem once and for all. By applying this, you will be able to re-focus all your marketing skills to boost your affiliate sales and continue earning.